Challenge: One in three children in the United States is overweight or obese. However, the solution isn’t to teach kids to count calories, or put them on a diet.
Insight: Many children do not understand the relationship between calories consumed and calories burned through exercise. Yet the relationship isn't that complicated.
Solution: We give kids a real-life lesson on the relationship between food and exercise. Using an app connected to the pedometer on their phone, or a fitness tracking wearable, kids earn points by being active.
In a special kids only “Supermarkid” section of Whole Foods, kids can spend those points on healthy, or less healthy, snacks. Giving kids everywhere a reason to eat healthy and exercise, all while teaching about the importance of a balanced lifestyle. Thanks to one little corner of Whole Foods.