A manifesto style spot celebrating the spirit of adventure Ryanair embodies.
A campaign to capture the essence of adventure. Because suddenly, there is a world full of good reasons to fly.
Flying Ryanair doesn’t have to be over-planned or over-analyzed. Flying Ryanair is all about freedom and exploration. In this spirit, we create small ticket kiosks in train and subway stations, selling last minute tickets on Ryanair flights, allowing users to spontaneously abandon their daily routine and go on an adventure.
Because there’s so much out there that needs seeing, we create a contest to help people discover these new, out of the way places. Instead of giving exact directions, we find themes around locations in places Ryanair finds. For one month, users can compete to be the first to visit all of them, spreading their adventures on Ryanair’s social media accounts. Each post is rewarded with a chance to win a free flight, and the first person to visit the three places of the month receives a year of free travel.