IT'S TIME TO EXPLORE

Ryanair has changed the way we look at flying. They've made travel so cheap, so easy, so convenient, you don't have to travel to see the big tourist destinations. With Ryanair, you can travel for your own reasons, travel on a whim. And that means it's time to explore.

CD: Marc Vosshall (Vosshall Marketing) CW: Nathaniel Mayer / AD: Bronco Wewer

TELEVISION

A manifesto style spot celebrating the spirit of adventure Ryanair embodies.

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A campaign to capture the essence of adventure. Because suddenly, there is a world full of good reasons to fly.

GUERRILLA

Flying Ryanair doesn’t have to be  over-planned or over-analyzed. Flying Ryanair is all about freedom and exploration. In this spirit, we create small ticket kiosks in train and subway stations, selling last minute tickets on Ryanair flights, allowing users to spontaneously abandon their daily routine and go on an adventure.

DIGITAL

Because there’s so much out there that needs seeing, we create a contest to help people discover these new, out of the way places. Instead of giving exact directions, we find themes around locations in places Ryanair finds. For one month, users can compete to be the first to visit all of them, spreading their adventures on Ryanair’s social media accounts. Each post is rewarded with a chance to win a free flight, and the first person to visit the three places of the month receives a year of free travel.

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