THE SECOND BEST MILK ON EARTH

Farm fresh milk is amazing. But there's a problem with farm fresh milk. You don't live on a farm, and you don't know how to milk a cow. So for the rest of us, there's delicious, nutritious Organic Valley milk. Is it the best milk on earth? No. But it's the second best.

CD: Christoph Nann (Serviceplan) / CW: Nathaniel Mayer / AD: Siddarth Rajan

TELEVISION

Farm fresh milk is the world's best for a reason. But you're also not the one drinking it for a reason. That's why there's Organic Valley. For those who don't know how to take care of a cow..

PRINT

The world's best milk is a bit of a trip away. Thank god the world's second best milk is right around the corner.

IN-STORE

For those who really want to try the only milk better than Organic Valley, we offer complete "milk it yourself" kits in the dairy section of supermarkets. Of course, they're a little ungainly.

GUERRILLA

Milking a cow yourself is hard. Really hard. We set up self-milking stations in cafes so people can experience the particular difficulty of getting the milk for themselves.. For those without the time or the inclination, we also provide Organic Valley milk as an alternative.

DIGITAL

For those who really want the full experience, we create a micro-site where users can milk a digital cow. Is it slow? Sure. Repetitive? Sure. Only available first thing in the morning, when milking is done? Of course. But users willing to milk for twenty minutes get a coupon for a discount on milk. Is it worth it? Probably not. But that's why you don't want to milk it yourself.

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